Interaction

Localized and personalized multi-media interaction

The ProxiCast system provides the opportunity to build a closer relationship to the potential consumer, where an on-going permission based communication is possible through the individual's mobile phone.

It is possible to start campaigns for registered users or campaigns targeted at any user passing by a ProxiPoint - all depended on choice of strategy and govern regulations.

The ProxiCast system opens up endless of opportunities within Mobile Proximity Marketing, where previously an interactive campaign seemed a choice between SMS or MMS. The ProxiCast system now provides the technology to create a localized and personalized multi-media interaction with the user.

Some examples

• Shopping mall
  Push messages such as a simple text, image files or even small mobile applications for promotional/branding purposes, but also a voucher or discount code as an incentive to the potential customers.
• Mobile content as attraction
  Provide mobile content to customers in the shop. Send a new background image every week, to attract customers to the shop. 
• Conferences/Events
  Event-marketing through your mobile. A Large gathering of people, who would need information such as welcome information, program of events and incentives to visit certain areas, all is possible. Send calendar entries to ensure that a guest remembers certain events.
• Bluetooth enabled Posters
  Send MP3 soundtracks from posters advertising for a new record. Send trailers from posters advertising for new movies & TV shows.
• Tourist, Exhibition & Museums
  Send additional information about a site, item. Such information could be e.g. a video clip.