proxicast

System Overview

ProxiCast System Architecture

The ProxiCast System Architecture is a network based system. The central ProxiCast Server may serve multiple ProxiZones. A ProxiZone is a concept that can group a number of ProxiPoints. There can be one or multiple ProxiPoints in a zone. The ProxiZones can be organized in a multi-level hierarchy. The ProxiCast Server may be located locally or is may be accessible via the internet.

The ProxiCast system can be applied in two basic ways:

  1. Broadcast to any Bluetooth mobile phone/device in range
  2. Interactively communicate with mobile phones/devices with our mobile application installed.
architecture

The ProxiCast System contains the following main components: 

  1. ProxiPoint, A Bluetooth Access point. The ProxiPoint is remotely controlled from the ProxiCast Server via a broadband connection or a local network connection. The ProxiPoint can send any kind of files to and have interaction (if the ProxiCast client is installed) with remote Bluetooth devices. The ProxiPoint handles up to 7 transmissions simultaneously and its range is up to 100 m.
  2. ProxiCast Server, The ProxiCast Server is the central component in the network. The ProxiCast Server controls the ProxiPoints. The ProxiCast Server contains a complete content management system. (CMS). From the CMS its possible to create campaigns and control where these campaigns are running during which period of time. The CMS is web based. 
  3. ProxiCast Client, (optional) The ProxiCast Client is a small Java based interactive Mobile Device Plug-in (J2ME) which can be downloaded and updated via Bluetooth, WAP-Push (SMS) and/or GPRS. The ProxiCast Client application has two basic parts: a ProxiPoint interaction application and offline content store. The ProxiPoint interaction application delivers real-time interaction with the ProxiPoint and the offline content store can display the offline content and receive new or updated content via Bluetooth and/or GPRS. The ProxiCast Client is a white-label solution.

ProxiCast is a complete platform for easy deployment of mobile marketing and location based services solutions. It's very easy to sign up, and you can tailor the experience your customers should have.